How to Become an Entrepreneur with Only 3000 EGP? Khaled El Sayed, Business Consultant, Answers|Drjobpro.com

He graduated from the College of Industrial Engineering, spent his childhood in the Emirates, and worked in customer service, sales, and marketing until he became a leading business consultant.

Last Reviewed: April 2026 | Sources: DrJobPro Hiring Data Q1 2026.

Who is Khaled El
Sayed? Why did he receive honors from the state? What is his opinion about the
new job market and how to prepare for
it with a vast client base? And what does he offer as unconventional ways to make more money? And what
advises you to start a successful career in the world of business and marketing from scratch?

Our
interview today will be an essential reference for you, as you will draw
information from a reliable and
deeply experienced professional with deep-rooted experience in business
consulting, startups, marketing, and others.

Enjoyable Reading is Guaranteed!

Who is Khaled El-Sayed?

I am Khaled
El-Sayed, an Egyptian engineer who graduated from the Faculty of Industrial
Engineering – at Alexandria University.

Personally, I spent
most of my childhood in the UAE because my father worked there.

Professionally, this upbringing
greatly impacted my career path. I spent a significant period of my professional life working in many Gulf countries, which helped me get to know many Arab and foreign cultures.

This, in turn,
inspired me to learn about the different ways of thinking and the various
methodologies in facing and solving problems.

I had a lot
of experience in many areas, including customer service, sales, and marketing,
until I gained the Regional Product
Marketing Manager position in my previous company. This helped me greatly as I dealt with different departments in one
company. I also worked in multinational companies in Egypt and abroad
and gained a lot of practical experience in organized and professional ways.

I have been working as a freelance business consultant since my return to Egypt, and my current job has helped me a lot in getting to know new and big industries that I did not know anything about before.

As for my
achievements, I was honored by President Abdel Fattah El-Sisi in a competition
specially prepared to present new
ideas outside the box to solve Egypt’s various problems in 2014. This was in honor of my proposal to transform one of
Egypt’s governorates into an international hub for business tourism.
This proposal was accepted and approved by the expert
committee and was chosen to win
the prize.

As for my
hobbies, reading comes on top. I own a vast library that includes many books in
various fields, ranging from
business administration and psychology to history and other areas. It is my
companion on the road I move from one country to another.
I also enjoy motorcycling, skydiving, and air games.

What are your tips for those who want to start a career in business and marketing from scratch?

Where to start and how to achieve excellence in the labor market crowded with competencies?

The labor market is crowded with talent,
so to
excel, you must determine what is your success criterion – only for you and not for anyone else.

Defining the goal is a top priority for entrepreneurs, and that
goal must be clear and relevant to the culture
of the individual to succeed.

Here comes Swvl
as an example. Swvl was not the first of its kind to provide mass transit
technology, preceded by Uber and
Careem applications, but Swvl’s goal at the time stemmed from the culture of Egyptian
society; middle-class people
could not afford to buy a car or commute
by taxi daily to and from
work, but at the same time would
like to escape
from the hassle
of commuting by public transportation.

And herein lies the secret of Swvl’s success:
the search for real solutions to that problem that was a problem for them as well.

My Advice to you
here is to define your goal and believe what you work and think in so that your
client believes in it by
subordination, and this is your first way to excellence. Don’t make financial
gain your primary goal.
Pursue your goals wholeheartedly, and the money will
come later.

“Every path will have challenges, some of which you can cross, and others you must allow, that he is the one who infects you like the tree that you prefer, fixed in the wind and the corn of wheat that you lean with, and accordingly your flexibility in decision-making and changing your plans and strategies is your only weapon.”.. Advice you mentioned in one of your posts on LinkedIn?

Could you please share some of your tips for people and startups as an expert in business management strategies; What are the most prominent challenges they may face when starting, how can they be overcome, and how can continuity and excellence be maintained?

I have been
helping many startups for a long time to improve their business and increase
sales, and God has blessed
me with assisting many of them in different fields.

According to that
experience, I have noticed that startups focus more on the service or product
they offer; There is always total quality management and the use of modern technology tools to ensure that services are delivered at the highest
level. However, there is also always a common mistake that I notice:
the misunderstanding of the concept
of “marketing” by these companies.

Most people
imagine marketing as digital advertising on social media platforms or search
engines. However, advertising is nothing but a growth
tool used in the last stage of marketing.

Marketing is a great science! And here I will
explain to you.

You sure know that there’s always a target audience for you when making
digital ads, but have you ever thought
if these are the right audiences for you?
Can this audience easily convert
to customers?

You must analyze customers
to determine who needs your services or product. If you succeed in this analysis,
you will be surprised by new categories of potential customers
you did not imagine might be interested in your service or product.
You may even be surprised by numbers of potential customers that exceed the numbers of your existing
customers.

And don’t forget
either! Analyze your competitors to discover him; How does he work? Who is he targeting? And never assume that
there are no competitors for you. The presence of a competitor is inevitable, whether he is directly selling your
product or service itself or indirectly selling a service or product
related to what you
offer, and the customer
always prefers to deal
with it.

In sum, understanding how competition works and the correct identification of customers as well as understanding pricing strategies and different offering strategies are the foundations of the success of startups, as this represents a tiny part of the science of marketing, and this is what most entrepreneurs who own startups overlook, which results in a low percentage of sales compared to the strength of the product and market need at the same time.

“You must understand that this economic situation requires you to try to find new opportunities and ways to earn from them instead of traditional methods. God forbid you to have an alternative if the world is against you at any time.”

In your opinion, what are the new, non-traditional earning methods that may help job seekers
or those already employed to
increase their monthly income and acquire new skills needed in the future?

Inflation rates,
the specter of stagflation, recession, and raising the level of interest are economic terms
that we hear daily that do not indicate anything
but the deterioration of the global financial
situation.

These crises are a warning bell about the decline in production rates and, accordingly, the contraction of the labor market.

We all have years of experience either working or training in companies.

Many companies
need this expertise but do not have the financial ability to hire full-time
employees and pay them monthly salaries.

So what is the solution?

The solution is to recognize new labor market trends as the classic
labor market pattern has changed.
This is evident in the spread of freelancing sites in the past two years
due to what the world has gone through from the Corona crisis.

The working
mechanism of these sites is to link companies looking for professionals to
complete their work with specialists
in different fields by posting projects on the site in the form of a
“Gig” or a specific job at a particular time.

Here, the term “Gig Economy,” as freelancers use it, appeared and spread.

In it, great opportunities appear that we did not know existed before 2020, and all job seekers must utilize them not only to earn additional income but to build the digital footprint that will gain them a customer base that supports them over time to become entrepreneurs in their fields.

The future is
intensely moving towards freelancing, and we should not wait for the end to
start moving but rather
prepare for the new job market today.

“If you want new solutions outside the box for your business, you must know that these solutions need open minds that can absorb change and need investment and risks to succeed.”

How can companies create a work environment conducive to change and always come up with solutions?

Despite the simplicity of the answer,
I consider this question to be one of the most difficult because the answer
is challenging to implement.

For any organization to implement innovative outside-the-box ideas, management must have a spirit of risk and be fully prepared to invest and support
those ideas.

But what happens is that when most managements talk about “creativity” and thinking in and out of
the box, the goal is new
solutions that are accessible, risk-free, robust, and quick to pay off, which
happens extremely rarely.

Here I always cite the following example:

If you
constantly complain about the small size of your room and the distress, it
causes you. Someone came to rearrange
it for you to create a new enough space for you, and you did not like the
unique situation, then you
returned everything as it was, and you will return
to suffer from the small size of the room and the distress it causes
you.

To create a work environment conducive to change and creativity, you must first adopt the mindset of accepting new ideas, even those that may seem naive or incomprehensible to you.

The most
prominent example of this is “Kodak,” the company leading the
photography market. When a new revolutionary idea was presented with the possibility of converting ordinary
photography to digital
photography by the company’s research and development department, the
company completely ignored the
naivety of the offering, as the “Kodak” management believed at the
time, as it was The company is making
huge profits from traditional photography, so what makes it think about digital photography?

But the expected
happened, and the company lagged in development because it was not open to accepting new creative ideas and insisted
on adopting traditional photo printing methods instead of following
the new digital
approach. The company
closed its doors after an unparalleled success
only for not creating an environment that stimulates creativity and incubates change.

“If you intend to work as a startup in the metaverse, go to Dubai.”

What is the simple definition of “Metaverse”? How will it affect our economic world? Can young people or startups benefit from it? How?

The metaverse is simply
a digital world parallel to our physical
world.

Imagine an entire world is building
now! How advanced
will it be in terms of investment and economic opportunities?!

This idea has been raised a lot in science fiction
films, and I advise those who want to
learn more about
this world to watch the movie (Ready Player One).

For a deeper
understanding, imagine if your country’s team is playing in the next World Cup
in Qatar. You want to attend the
matches live to enjoy and cheer the team physically, and you have a brother who lives in Australia and a friend who lives in
South Africa, and you will not be able to travel to Qatar for various reasons.

Metaverse will solve the problem for you; how?

It will bring you into a stadium simulator to watch matches together
and even enjoy some side chats during
the game.

Despite its many advantages,
there are also negative aspects to the world of the metaverse, and here appears
the role of young people
and startups to start a new stage of creativity in Web 3.0 to establish
more companies to serve their communities in all
fields.

Ideas
do not end in that world, and the imagination’s limit is the sky. I hope that
our youth will start studying modern
technologies and find tools that help our countries and societies so that we do
not have to accept products and
services from other Western or Eastern countries and turn into consumers who are not creators.

“Invest in your skills” was your answer to a follower’s question about “how to invest what he owns from 3000 thousand EGP,” and you explained some skills that can be utilized to earn more money.

And what skills do you think will be the most in-demand and highest-paid in the future? And here, I would like to learn from your experiences and how one can discover his skills first and invest in them later.

I received a question
from a follower saying, “How can I invest 3 million EGP?” I gave him
the appropriate Advice to be
surprised by a torrent of sarcastic comments from many followers and questions, unanimously on one question:
“How can I invest when I don’t
have that much money?”

Honestly, I was
shocked to discover that many people associate investing with money only, which
is a big mistake; Money is an essential part of the funding, but not all of it – there are many other aspects.

And here, I answered
the need to invest in skills. Investment is the exploitation of one of the available
resources to grow income.
So, there is no problem with not having
the financial resource.

Looking for what you like? What are your hobbies? And turn those skills and hobbies into a source of income
by investing them correctly.

I have seen, for
example, accounts on Instagram whose owners sell the skill of
“handwriting” to provide their
services to everyone who wants to have a distinctive signature, and there are
those who sell their drawings in
digital form such as (NFT), and others are talented in sports and obtaining a
healthy physique and constantly
training those who are interested. They do these things online and achieve exceptional results as if they were going to the gym daily.

In short, the
idea is to find what you love to work and then start investing in that hobby by
training yourself to excel. Here, you
also have to know the secrets of digital presence to market your services efficiently and over time, create your
website to serve your customers more professionally, and here you can start
on an entrepreneurial journey.

In one of your exciting stories, you mentioned the story of the “white elephant.” You said that the term white elephant refers to an enormous investment that does not yield interest and is a financial burden on its owner.

If we apply this concept to persons not investments, what are the things people would be very interested in when investing in their skills that would not benefit them and might even affect them negatively?

I see being tough on one’s distractions as the biggest
risk for any investor investing
in their skills.

In other
words, you attract more followers over time and are exposed
to questions outside the focus of your investment.

And here, you must be fully aware that taboos should not be talked about,
such as religious,
political, or sports opinions, as those personal
opinions stemming from your culture or religion do not serve your primary
goals, the standard
of your professional success.

So, it is better to keep it for your personal life.

And here I will
talk about myself! I discuss economic issues and aim to educate followers about
the latest developments and global
economic conditions, educate
them about changes,
and direct them to take
precautions in their work.

However, I often
receive questions about linking a particular country’s economic situation to
its policies and how to benefit from
it. I tactfully reduce risks not to hurt the questioner or the followers. I
always try to be clear in my replies
that I am not a politician and that I am not the best to answer these questions
and focus on the economic
situation. Still, I also refer to a specialist in the question field to ask his
answer, so I focus on my goal and provide an answer to the question together by
redirecting to the specialists.

Other times, I am
asked to help some companies that sell products that contradict my religious
culture, and here I calmly
apologize due to my lack of understanding in the field.

There is no point
in engaging in conflicts that take me away from my primary
goal – distraction by personal
whims is the greatest white elephant to affect any investor.

“When you are smart in your field and make a special product or service, you are not alone in your small circle; you must grow and know what is happening in the world around you to know how to sell your product at the right price and invest your money.”

How can growth quickly be achieved, especially among digital communities? What is your secret recipe for appropriate pricing for services or products?

Growth in digital societies has two main requirements.

First: Studying
each digital platform
separately and getting
acquainted with its algorithms to understand how I can present a platform with
high-quality, tailored content that facilitates spreading and investing my skills accordingly.

Second: Understand the customer because
the customer is the one who will support my content and help achieve
what I aspire to.

As for the pricing
of services or products, it is not easy!

Here, I will
give an example to illustrate the idea: If you went to buy an item imagining that its price
ranges between 250 to
300 EGP, you put a value on the
thing according to your need.

And if you go to a store and find out that this item is sold for 650 EGP, which
is more than double what you
specified, there is no doubt that you will recalculate or look for an
alternative because the price offered is not suitable.

But if we assume that when you go to a store, you find that the item is
sold for only 35 EGP, mostly you will
not buy it either, because the offered price is meager compared to the Value
you specified; You will be concerned about the quality of the item or its capabilities.

In other words,
pricing is the attempt by the owner of the commodity to understand the expected
Value of the item by the customer.
If the expected price meets the price of the thing’s owner, the sale is successful. If it varies
completely, the deal fails.

So, how do I know what the customer
has identified as the Value of my product or service?

There are a lot
of pricing strategies out there, and I prefer Value-based pricing. The most distinguished company in following this strategy is
Nike, and this helped it to outperform its competitors such as Adidas and Under Armour.

The secret to the
idea’s success is that Nike has succeeded in building a community of customers
who are loyal to its brand.

How does Nike implement
a value-based pricing
strategy?

The brand sets an
initial price for the new sneaker based on costs, then sends the shoe to its
own community, or the so-called
Testers Group, and then evaluates the shoe in all respects; Is the new product comfortable for walking and
jogging? Are the materials used in its manufacture suitable? What about
the style and colors of the shoes?
This group sets an expected
price for the shoe when it is on the market.

The next
stage is advertising the product through social media platforms, promoting
through sports influencers, and
following up on followers’ reactions, which gives the brand the opportunity to determine
the expected price from the customer. Before
the company, the product is priced at that price.

And the last
stage is to issue a special edition with different features also taken from
followers’ opinions and comments on
social media platforms, such as manufacturing a version, for example, in gold
or writing the brand’s letters
prominently, and this version also has a special price to maximize
profitability.

Implementing this
strategy may require more effort, but it guarantees excellent sales from day
one, as the product’s price meets the Value the customer
has determined while
maintaining the quality
that the customer
expects.

In conclusion, for this exciting interview with the distinguished Mr. Khaled Al-Sayed, I would like to extend my sincere thanks and gratitude for sharing with us valuable information stemming from his deep experience in the field of marketing and business consulting and his great Advice that will help us a lot to achieve more excellence and progress professionally and personally.

Frequently Asked Questions

Who is Khaled El-Sayed?

I am Khaled
El-Sayed, an Egyptian engineer who graduated from the Faculty of Industrial
Engineering – at Alexandria University.

What are your tips for those who want to start a career in business and marketing from scratch?

The labor market is crowded with talent,
so to
excel, you must determine what is your success criterion – only for you and not for anyone else.

“Every path will have challenges, some of which you can cross, and others you must allow, that he is the one who infects you like the tree that you prefer, fixed in the wind and the corn of wheat that you lean with, and accordingly your flexibility in decision-making and changing your plans and strategies is your only weapon.”.. Advice you mentioned in one of your posts on LinkedIn?

I have been
helping many startups for a long time to improve their business and increase
sales, and God has blessed
me with assisting many of them in different fields.

“You must understand that this economic situation requires you to try to find new opportunities and ways to earn from them instead of traditional methods. God forbid you to have an alternative if the world is against you at any time.”

Inflation rates,
the specter of stagflation, recession, and raising the level of interest are economic terms
that we hear daily that do not indicate anything
but the deterioration of the global financial
situation.

“If you want new solutions outside the box for your business, you must know that these solutions need open minds that can absorb change and need investment and risks to succeed.”

Despite the simplicity of the answer,
I consider this question to be one of the most difficult because the answer
is challenging to implement.

“If you intend to work as a startup in the metaverse, go to Dubai.”

The metaverse is simply
a digital world parallel to our physical
world.