Today when you try to make any new step in your life, you face some challenges that you can overcome if you have a strong "Personal Brand."
For example, if you are a job seeker looking for a job, you will get it easier if you have a good reputation as an expert in your field (That's the personal brand).
So, to build the brand called “You,” you have to follow this comprehensive guide:
Dr. Job Pro’s Guide will help you understand:
Now, It’s time to surprise you! Do you know that you already have a brand?
It’s true & anyone who has social media accounts has a brand.
Your brand is your “story.” It's how people think about you "perceive you" from your online presence.
In other words, it is the image that people create about you from your social media posts, photos, and activities without knowing you personally.
So, you can't control what people think, but you can present yourself in a way that makes others more likely to form a favorable opinion of you.
In this respect, you have to watch what you are posting to attract your target audience. If recruiters are your target audience, for example, posting a photo from your last vacation with your friends will not do it for you.
Instead, you can share the latest updates in your industry, a photo from a professional event you have attended, or any content that reflects nothing but your professionalism.
85% of recruiters nowadays look for their candidates online, so you have to build a personal brand that conveys how you will add value to any company you join to ensure getting invited for more interviews and receive more job offers.
Imagine that you have a stable job with a good salary, and at the same time, you receive invitations to attend job interviews at least 3 times a week?
That’s what I’ll show you how to do right now!
What’s Personal Branding?
People often think that you have to have actor or newscaster traits to have your own brand. The opposite is true. When building a brand, it is essential to provide honest information about yourself and what you do. In other words, you must maintain the "original" personality and not pretend.
First, you should think about who you are trying to communicate with and what you can offer them. Then, all you have to do is share your skills and experiences - your personal stories - with them.
You can post your latest achievements highlighting valuable lessons. This will serve as an online profile that attracts recruiters to contact you when they need your services.
It doesn't matter if dozens of professionals have the same story. All you have to do is craft a 'unique and exciting story. So, if you're an account manager, for example, you'll find a junior audience that wants to hear your story and learn more about your experience: How did you move up the career ladder? How did you overcome the challenges? How did you sharpen your skills?
You may not be the only account manager, but you can be the "best known" account manager.
Why Does Personal Branding Matter?
Building a personal brand takes many hard hours of work and patience. You will have no tricks, and you have to wait as there are no short-term results.
Personal branding is the solution if you want to prove yourself to others and wish they find you and believe in your abilities.
Here are 5 reasons why...
Gain Recruiter’s Trust
It's essential to be clear about yourself as a person, your accomplishments, and how you've achieved them - because confidence is vital when you're searching for a job or looking for your next business leader.
Your personal brand explains all of the above, and when your intentions are genuine, and your story is honest, people feel more comfortable that they can predict what you'll do next.
Being a reliable person will help you create more solid relationships with recruiters, audiences, and everyone.
Building trust is the most important thing when you're interviewing or talking to clients, as it gives them confidence that they can count on you to get quality work done.
Communicate Clear and Powerful Messages
While telling your story, you'll be able to build a strong rapport with your audience as you share personal information professionally, so it will be easier for you to convince others with your message. They will trust your abilities as someone who can solve their problems.
Shine Among Others
A well-crafted brand can help you shine and be the first name that pops into your audiences' minds when thinking about someone who offers your services. As your brand becomes more robust, it will save you time and energy because you'll have to work less to persuade people to buy from you.
Become the Go-to Person in Your Industry
When you provide helpful content related to your industry, people will see you as a resource. They'll be glad to find you, and they'll follow you as an authority figure.
Know Who You Are?
To build your personal brand, you must identify your strengths and weaknesses. In case you are wondering how to do that, answer these questions!
- Who Are You?
- What Are You About?
- What Are Some of Your Core Interests?
- What is Your Vision?
- What Are Your Values?
You will not be able to answer these questions overnight. It takes deep self-reflection and honesty to share your story well.
Mentally outline your answer to this question by writing down a few points you want to make. Rewrite your answer aloud, and then read it a few times as you have to understand yourself completely.
Then, jump to the next set of questions:
Think about: What do you want to be? How do you want to become five years feel about your current job? Why is it essential for you to have that kind of job?
To create your vision of the future and reach your goals, you have to set a clear purpose for yourself. Let the big picture inspire you, and make smaller plans to achieve them.
After you work out your goals, the next step is to get started. Ask yourself: Are you willing and able to commit to training yourself? What resources do you need? How much time will you need to achieve your goals?
To achieve your progress, you need to overcome your obstacles. create a strategy to address it, and set a deadline.
How to Build A Personal Brand from Scratch?
Building a brand means driving traffic “audience” to your online accounts.
In light of this, you have to realize the golden ways of attracting people online and vary your communication tools and channels. This will streamline delivering your message and help keep you in your audiences’ mind.
Let’s jump in our bit by bit guide on how to create a massive personal brand online:
Start a Website/Blog
Although you may see it as a difficult mission to achieve, it’s necessary to have a website with your name in today’s influencers market as it helps you stand out and showcase what’s in your bag on your own platform.
Building a website requires coding, but you can create your own website to promote your business or interest by using the right tools. WordPress is an excellent platform for creating blogs and websites.
First, you have to create a unique name for your “brand.” It could be your name or any other creative but accessible name.
To get more name suggestions, you can use Lean Domain Search. Just type in what you’re looking for, and it will provide you with a list of recommendations.
There are three things to keep in mind when building a website are: choosing a domain, purchasing hosting, and selecting a theme. Godaddy, Bluehost, and Hostgator are just a few well-known names you can use to host your domain.
After completing your process, your website will be available to all, and you will receive an email with login details. You can customize your website through the WordPress dashboard, choosing from thousands of free or premium themes.
Personalized email addresses help you look professional and business-savvy, so don’t forget to add them to your website.
Make Your Own Social Media Pages
Although it may seem easy, creating social media pages comes with challenges. You have to analyze the overall situation: who is your target audience? Which platform do they use? And How will you reach them?
A comprehensive social media strategy starts with Choosing one social networking platform and making it your main one. Once you have gained a certain level of authority, use the platform to drive followers to your other social media channels.
Start A Podcast
Podcasting is an emerging technology that allows users to create, edit and store audio recordings online. Users can have a digital channel of their recordings, making it easier for listeners to select and listen to content at no cost.
Don't wait too long if you haven't started using the podcast feature yet. Early birds get the worms!
Anchor.FM is an excellent service that makes it easy to create audio files with your voice. It also Publishes your podcast to platforms like Spotify, Google, and iTunes without having to worry about dealing with any technical demands involved.
Create Your YouTube Channel
YouTube is a great platform for showing your skills and getting noticed. If you are good at makeup, cooking, dancing, blogging, or anything else, then this is the best place to share your talent with the world.
You should never forget that the content matters, and the way of delivering it to the audience is equally important. You should be confident and comfortable while presenting yourself in front of the camera.
Here are some tips on how to create a YouTube channel:
- Choose your field
- Create your account
- Set up your channel and upload videos
- Customize the design of your channel
- Promote your channel
How to Promote Your Brand?
It would help if you sustained your brand after it was established.
The industry standard is to devote 20% of your time to content generation and 80% to promotion.
However, randomly posting will lead to “dead silence.”
To establish a massive brand, you’ll need to create a strategy and represent yourself as an expert in your field.
Create A Content Marketing Strategy
Establishing a solid relationship with your audience is essential to your brand. It's how you build trust, grow your community and convert prospective employers into bosses.
Whether your content format is a blog, a podcast, or a Youtube video, you need to conduct some research to understand how to reach your target audience correctly.
To create a strategy for promoting your content, you need to:
- Define your target audience: who they are? Where are they? And what are they looking for?
- Find their pain points: If you want to create viral content, it’s essential to identify the pain points of your target audience. The best way to do this is through surveys and interviews.
The questions should be open-ended and guide the respondent to explain their feelings and opinions on a specific topic. This method will give you valuable insights into your target audience’s mind so that you can craft emotional content that they can relate to.
- Define your selling points: deal with yourself as a “product” you want to sell. Find your selling points and define ways to demonstrate them through your content.
- Define the best platform: you may be the best content writer who has the best traffic-driving content plan but posting on the wrong platform may throw all your efforts up in the air.
- Engage with your community: the more you engage, the more followers you’ll get and more ideas you can create. Yet, ensure posting good content because engaging with people over bad content will do nothing but ruin your reputation as a professional.
Do Things to Help Others
This tip can do it all for you. Helping others has many different forms other than giving them money in the business world.
You can help others by:
- offering a career advice
- Helping someone to get a job
- Recommending someone to others as a 5-stars employee
Helping others is the way you help yourself. So, make it part and parcel of your personal branding.
Identify and Dominate One Niche
When it comes to building your personal brand, you want to create a following of loyal fans. If you try to please everyone, you'll end up pleasing no one.
This is why I recommend choosing a single niche and focusing on that.
If you try to address multiple niches in your content, you'll end up with overlapping followers. This means more work for you, less engagement, and more competition.
By focusing on one niche, you can become the go-to expert in that niche. This is what people want from you - to get answers to their problems!
Expand Your Network
Expanding your network is essential for having a solid personal brand. You can expand your network by:
- Attending networking events
- Connecting with people on LinkedIn
- Connecting with people on Twitter
- Making connections with people in person
- Joining Facebook groups
- Attending conferences relevant to your industry
Once you’ve built a strong network, it’s essential to maintain those relationships. If you make a new connection, reach out to that person a few times after meeting them. This will help them think of you when they hear of an opportunity that might be right for you.
Use Professional Photos
When developing your online identity, your picture will speak for you. It's just as crucial as your logo.
Selfies, trimmed holiday photographs, and plain passport photos won't help you create a brand. You'll pay the money and tell him, or her know what you're looking for.
A great picture will assist you in making a solid first impression.
Avoid Spelling and Grammatical Mistakes
Among all these tasks, you will not review your content manually. So, you can use online proofreading tools like Grammarly to proofread and edit your content in seconds to ensure that you post high-quality content that doesn't contain spelling or grammatical errors.
Sharpen Your Communication Skills
“Convincing” others need strong communication skills, so if you are not a good communicator, you may miss a lot while creating your personal brand. To hone your communication skills, you can read more, make conversations with native speakers, join human development courses to boost your confidence. Being a good communicator will help you showcase your skills and represent them to your target employers.
Frequently Asked Questions About “Personal Branding”
Why have I Never Get A Job from LinkedIn?
It’s a common misconception that LinkedIn is a job search platform. Yet, it’s a professional community where people compete to prove their eligibility in their industries, so stop searching for jobs on Linkedin and start creating a solid brand by posting valuable content related to your industry.
Being an expert will attract more people to your services, which will help you expand your network and get more job offers.
How much time do I need to build a unique personal brand?
It depends. It usually takes a couple of months to a year to start seeing results from creating your brand, but how much time you invest in managing your online presence can make a difference. Even with outsourcing, you still have to devote some time to building that trust and ensuring the project gets done right.
What are the advantages of having a personal brand?
Having a personal brand will help you: get your dream job, receive calls from recruiters, and be outstanding as an expert in your field.
Now it's the execution time; start creating your personal brand by registering on Dr. Job Pro to be in front of the most important employers in the Gulf and the Middle East.