Photo-sharing platform Instagram is reportedly starting a new business model that will let creators make money with the support of their communities. According to a media report, the company calls this business model “Instagram Subscriptions.”
- Expert-backed insights updated for 2025
- Actionable steps you can apply immediately
- Data-driven advice from DrJobPro hiring trends
Last Reviewed: April 2026 | Sources: DrJobPro Hiring Data Q1 2026.
Subscription’s new feature lets creators add a “subscribe”
button on their Instagram profiles. Creators will set the monthly price they
want.
Meta had launched a similar feature Facebook Subscriptions, in June 2020 for creators of the popular social media platform. The company is now expanding the same business model to Instagram.
With the new Subscriptions feature, Instagram hopes to
establish a closer relationship with its most loyal users and increase
recurring revenue by providing benefits and exclusive content.
Once you subscribe, you will receive the benefits of
Subscriber Lives, Subscriber Stories, and Subscriber Badges.
IN A RECENT VIDEO, Instagram CEO Adam Mosseri said that the
new subscriptions feature will help creators engage with their fans and earn
money from their posts.
“With Instagram Subscriptions, creators can develop
deeper connections with their most engaged followers and grow their recurring
monthly income by giving subscribers access to exclusive content and benefits,
all within the same platform where they interact with them already,”
Instagram said in a blog post.
How does this work?
Fans and content creators can connect more directly with
each other by paying a monthly subscription fee for access to one-of-a-kind
inside materials, including lives and stories.
When you are subscribed to a content creator, you will get a
purple badge next to your name so that it’s easier for others to find you.
Subscription levels are as low as $0.99 per month and up to $99.99 per month, with each creator setting their own price.
Looking for more sources to make money?
Source: The Economic Times
Frequently Asked Questions
How does this work?
Fans and content creators can connect more directly with
each other by paying a monthly subscription fee for access to one-of-a-kind
inside materials, including lives and stories.
