Four Steps to Master The E-commerce Game In The…

The UAE e-commerce market has
witnessed massive growth in 2020 because customers turned to digital shopping
following the lockdown and other local government initiatives to prevent the
spread of Covid-19.

Key Takeaways

Bridge the digital shopping gap
with augmented reality
Utilize social media platforms
and in-app purchase
Get reviews and personalize the
process
Diversify Your Payment methods

Last Reviewed: April 2026 | Sources: DrJobPro Hiring Data Q1 2026.

In a recent survey conducted
earlier this year by Dubai Economy, Dubai Police, and Visa, about half (49%) of
UAE consumers said they’ve been shopping more online since the epidemic. The
majority (61%) say they are now using more cards or digital wallets to pay
electronically instead of cash on delivery. For many, it was also their first
online ordering experience. Still, research reveals that they are unwilling to
give up the comfort of the e-commerce experience after the pandemic.

But, they have announced that
there is still a lot to come.

According to a joint study by
Dubai Economic and Visa, the United Arab Emirates (UAE) e-commerce Landscape
2020, the UAE e-commerce market is expected to see continued expansion, fueled
by demand for online transactions tech-savvy young population.

Shopping via mobile devices,
personal computers, tablets, and connected devices is an agreed part of their
daily lives. Considering the country’s high population of digitally born
millennials, if you’re not making the transition to smooth and easy online
shopping, the market risks are slipping behind.

To help your company plan the next
step in its online development, here are four steps you need to consider to
move up your e-commerce game:

Bridge the digital shopping gap
with augmented reality

AR technologies deliver a much
richer shopping experience that allows online shoppers to properly imagine the
items they are interested in from their homes’ comfort and privacy. The practice
is expected to continue post-pandemic as a means for customers to monitor or
test things before purchase.

Utilize social media platforms
and in-app purchase

With people stuck on their
smartphones for hours of the day with much time spent on social media, think
about how much more your company will have if you sell on social networking and
sharing platforms.

Get reviews and personalize the
process

Merchants are continually studying
existing consumer actions, purchasing habits, demographic data, and other
personal details to uncover patterns, trends, and interactions that guide
individualized offers and product recommendations. More information will give
you an extra advantage to keep your consumers happy, returning, and growing.

Diversify Your Payment methods

Dubai Economy has prioritized
digital payments as a key enabler for its smart transition, setting Dubai apart
as a dynamic global business center. Partnerships between government and
private sector actors are also instrumental in driving e-commerce and economic
growth.