When it comes to small and medium-sized businesses in the UAE no one has the vision, insights and knowledge of John Lincoln, Principal Partner, Digital IQ. Mr Lincoln after heading some top brand across the world has had a long affair with the corporate world and has for the past some years settled in the UAE.
- Expert-backed insights updated for 2025
- Actionable steps you can apply immediately
- Data-driven advice from DrJobPro hiring trends
Last Reviewed: April 2026 | Sources: DrJobPro Hiring Data Q1 2026.
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In a conversation with Deepti Kaul, Mr Lincoln shares insights on what measures can bring the economy on track and what skills SMBs need to acquire in order to succeed. About Mr John Lincoln: Mr John has over 35 years of international digital and telecoms strategy, M&A, sales, marketing and operations experience in the USA, Europe, Japan, UAE, Saudi Arabia India and Malaysia and with shorter-term stints in Thailand and Brazil.
Prior to the founding of Digital IQ, John was the Chief Business and Wholesale Officer in Mobily (a tier 1 telecom operator in Saudi Arabia), with leadership responsibly for sales, marketing, customer care, operations and collections. John’s other stints include as SVP of the SMB business unit for Etisalat with annual P&L responsibly for USD 1.3 B. Stay connected with us online:
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Frequently Asked Questions
What is the key insight on Future of SMBs with John Lincoln| 2021 – Path To Recovery| Episode 1?
This guide is based on current DrJobPro hiring data and regional labour market research updated for 2025.
How do I find relevant jobs?
Browse DrJobPro at drjobpro.com/jobs — filter by location, salary, and experience level.
Is this advice current for 2025?
Yes. All data is reviewed quarterly using live hiring data from DrJobPro.














