Have you ever wondered
how to use email marketing and get more clients? Do you think freelance email
marketing is all about sending bulk emails? Well, believe it or not, the freelancing
industry is a real business, and you've got to market yourself like any other
company.
And when it comes to
finding freelance clients, email marketing is not just one of the most
effective marketing tactics you can use as a freelancer but also the smartest.
The key to getting more clients is through continuous and consistent outreach.
So, here's how a freelancer can use email marketing to win clients in 2022 and beyond.
What Does "Freelance"
Email Marketing Mean?
Freelance email
marketing is a term used to describe the process of sending emails to
prospective clients in hopes that they will click on links within the email and
visit your website.
The process of
creating an effective email campaign includes researching lists of potential
clients, writing a catchy subject line and body text, designing an eye-catching
layout for the email, and including a call to action.
As a freelancer who
uses email marketing, you will be responsible for researching leads, which
requires finding the right groups online.
Once you've located
these groups, you'll need to know how to put your email in mind to ensure they
see it. You will also need to create a compelling message that encourages them
to click the call-to-action button and read more about your previous services
or work.
Email marketing is a sector with a lot of room for growth if you have the right skills. And email marketers must be skilled writers who can use words and phrases that attract potential customers.
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How Can Email
Marketing Help You As A Freelancer?
Email marketing can be
helpful if you want to promote your freelance services or products. It's a
great way to interact with your clients and prospective clients.
If you're a
freelancer, you must use email marketing as one of your primary tools for
building your freelance business. Whether you're just starting or you've been
at it for a while, here are some ways that email marketing can help you build
your business.
Increases pricing
power with companies that hire you as a freelancer
Having a freelance
email marketing plan helps you maintain a solid freelance business. Also, it
will help you to promote yourself as a brand, as each customer sees you as an
added value to their business while showing yourself as an expert in the sector,
which helps you raise your market value quickly.
Creates options to
promote and sell related services you offer
Being familiar with
the basics of email marketing will help you think about other options that may
bring you extra money. For example, you may be an online trainer, but with
emails, you'll be able to sell recorded courses that may help others who don't
have time to attend a live session. It's a great tool to help your Deliver
Value!
Helps you nurture leads
Being a freelancer
makes it a must to know how to "promote" your name as an industry
expert, and email marketing is a great tool that supports that aim.
With a high-quality
content newsletter, you can spread your name to your potential clients (Even if
they don't need your services right now). Email marketing helps you build
strong online relationships with your clients, ensuring they recall your name
when they need your services.
You can achieve this
by identifying their problems, offering innovative solutions, and promoting
your continuous learning to the point where you can decide how to take their
business to the next level.
Promote yourself as a
"magic solution" to all your clients' problems.
Sustains credibility
Clients always seek
collaboration with freelancers' who have 5-star reviews and a good reputation
in the market, and this reputation needs years of commitment and high-quality
work. Why don't you be initiative and prove your credibility via email
marketing?
You can start using
freelance email marketing to share valuable information with potential clients
to sustain credibility.
Motivates prospects via previous reviews
To achieve that level
of word-of-mouth marketing regarding your services, you can start collecting
your previous and current clients' feedback and reviews, add to an attractive
design and send via emails to prospective clients.
It's an excellent way
to motivate other clients to select you to do their work.
It's low-cost
Email marketing
utilizes the fact that everyone is checking their emails every day; you can
reach potential clients and customers every minute using affordable email
marketing software tools. As long as you don't spam people's inboxes, this
low-cost marketing method will reap benefits in terms of sales and leads.
8 Freelance
Email Marketing Strategies That Will Help You Get More Clients Today
Curious about how to
start a freelance email marketing strategy for your business? You're not alone.
I encourage you to use these strategies toward attracting new clients or
gaining back the old ones you had in the past.
Have a plan in hand
Having a plan will
help you understand the "big picture" as you set monthly goals. These
goals can be your monthly new clients' number, for example.
Below are some
questions; answering them will give you a perspective of how to set a plan and
how to achieve your goals:
- What is your desired traffic rate?
- What will be your CTA button?
- What things do you want your prospective clients to know about you?
- How will you expand your mailing list every month?
- How will you get the email addresses of your potential clients?
Having answers to
these questions can help you build future campaigns. A strategic plan helps
analyze the procedures necessary to reach them as rapidly as possible. You may
assess your freelancer email advertising objectives following your campaign to
discover if your newsletters were successful or otherwise.
Develop a detailed client persona
If you want to get
more clients via email marketing, you need to understand your audience. You
need to make sure your content is relevant and helpful for them.
A detailed client
persona is the best way to do this because it gives you an in-depth understanding
of your target client, enabling you to connect with them, making your content
more exciting and engaging.
Below are some
questions their answers will help you understand who's your ideal client:
- Who is your perfect client?
- What does he want from you?
- What do you want from him?
- How would you describe his condition in attractive and convincing words
and pictures so that he realizes that you share his problems and his world?
You will target your
marketing messages more effectively when answering these questions. You will
send the right message to the right person at the right time, ensuring that you
get more customers through your email marketing.
Get a custom domain
for your emails
A domain name
indicates the internet site's location or owner. You can think of it as
something like a postal address. A business email address is something that
shows your identity. Having a domain name is a sign of professionalism and
attention to detail.
Choose the email service provider that best fits your needs
A vital step is
choosing your email service provider to help you spread your email marketing
campaigns.
You have to consider
basic features like various email designs and sign-up forms and advanced ones
like AI tools for testing and managing.
Growing your list is
also more straightforward with tools like a landing page and sign-up form
builder, which give you complete control over the design and feel of your
opt-ins and subscribe forms on your website.
Make a list of email addresses
Making a list of your
"right" potential clients is the secret sauce behind achieving your
email marketing goals and expanding your clients' pool. Think about ways how
you can get your future clientele emails, and these tips will help you:
The shortest route is
to ask directly: people certainly don't share their email addresses with people
they don't know. However, if you can create a fun and honest conversation that
conveys your competence as an expert in your field, you will be able to get the
email
And if that doesn't
work, there's no harm in some pressure. If your request is rejected, try again
later. If the person accepts but doesn't send their email address, keep asking
until they do.
Another way is to
browse where your potential customers are online and then email them or leave a
comment welcoming them and inviting them to visit your site as well. You can
even comment on their current posts or start conversations with them there.
If that doesn't work,
you can purchase an email list from a company specializing in matching
businesses with email lists of potential customers or subscribers.
Create valuable exclusive content
Plagiarism is the
shortest way to lose all customers as the Internet has made it easy to check
the authenticity of the content and whether it is exclusive or not. So, put in
more effort to create content that genuinely conveys your talent and skills.
In addition, address
people using their first names in your emails, mentioning their company names,
and provide personalized content addressing a potential customer's pain point.
Then, you can list
your freelance services and show how you'll help him overcome his problems.
Follow up the steps carefully
You may miss sending
your email marketing campaign during your busy day or find it difficult to
check if your potential customer receives your messages. Therefore, follow-up
tools are an excellent option to deliver your messages automatically.
Therefore, you can
define and update ways to stay in touch with your customers for as long as
possible.
By following up, you
will be able to determine when you need to send reviews from your past or
current customers, when it is time to offer discounts and promotions, and who
your customers will be willing to pay more for good work.
Follow up and follow
through until the task is completed successfully!
Review your achievements to see how you're doing
If you work as a
freelancer and run email marketing campaigns, it can be challenging to
determine what works and what doesn't. To make your efforts more effective,
start tracking your email marketing stats.
What have you achieved
so far? How many people open your emails? How many clicks are there on the
links inside? And what subject line do they respond best to? And what time of
day do they tend to respond most often? And is there anything that works better
than others?
Then answering these
questions will give you insight into improving your campaign.
Start Now Utilizing
the Email Marketing to Gain More Clients
Nothing is easier than
making excuses to put off getting started with email marketing strategies. As a
freelancer, you convince yourself that you are too busy dealing with clients
and completing tasks to meet deadlines.
But, if you are looking to expand your business, make more money, and own a large group of clients, you should start thinking outside the box and looking for ways to market your services, and email marketing will be the best way to achieve that.
Finally,
Trying something new
is always a risk at work, but if you don't take it sometimes, you never grow.
Try some of the ideas
suggested here and enjoy the best results!
And always remember that every time someone opens one of your emails or clicks on one of your links, it is an asset that can benefit you both in business and finance.