Whether you are looking for your first job or switch career paths to something better, securing interviews that land you your dream job can be overwhelming.
So, one of the best ways to get your CV seen by recruiters and hiring managers is to use the power of LinkedIn. There are over 500M users on LinkedIn; it is one of the most visited websites for recruitment.
So, below are top tips to increase the views on your CV on LinkedIn that will be very valuable in helping you get more interviews for that dream job.
Create A Professional And Customized LinkedIn Account
LinkedIn is a professional social network, and it's the perfect place to job search and build your professional brand.
However, getting started on LinkedIn can seem intimidating. If you've never used a professional social network before, you might not know how to start. You may also be hesitant to post your resume or put yourself out there.
But LinkedIn can be a powerful tool for helping you find a job, and it's a must to start.
Build a professional profile as it will be a 24/7 online resume that highlights your work experience. Before getting started, take time to fill out your profile with information that highlights your skills and experience.
Include work experience, education, military service, volunteer work, and skills. This will attract recruiters, hiring managers, and experts in your field.
When creating your LinkedIn profile, make sure you include your full name, email, current employer, job title, and years of experience.
This may sound basic, but it's essential. Recruiters will contact you if they see your name and want to know who you are.
Change The Privacy Settings If You Are Looking For A Job
The secret to getting a job is: make it public.
Let's ignore the fact that asking people to make themselves available all the time is just asking for trouble. What we are talking about is a slightly more subtle issue.
What employers want is to determine how you can help them. And whatever you do to get their attention eventually gets revealed. So the more private you are, the more effort they will put into finding the information they need.
Public profiles are the quickest way to get employers to notice you and LinkedIn too. And even if they ignore your profile thoroughly, you're still on a waiting list, and anyone who needs to look at your resume will easily find your copy.
Once employers start looking at your profile, they will start asking themselves questions. And among those questions will come: "Is it right for my organization?" and "How many profits I'll gain after hiring him?" The answers to these questions are usually either "He could make a lot of money," "I don't know," or "I think so."
If, after looking at your account, the answer to the first question is "yes," you have won a lot. And if the answer to the second question is "yes," you have made yourself invaluable. If the answer to either is "no," you probably won't get a job.
Add A Visible Location to Your Profile
You have probably seen some profiles of people looking for a job on LinkedIn or other social networks. Their profiles often include a picture, a short bio, and information about their education and work experience.
But one thing they rarely include is their location.
If you apply for a job, you must include your location in your profile.
If you have a job, it pays to let people know where you are. And if you are looking for a job locally (for example) in the UAE, it pays to have a circle of employers with whom you can connect.
And if you are working remotely, it is worthwhile to show that you are working remotely. It helps you find clients, for example, if someone searches to find a remote freelancer.
Whatever the situation, knowing where you are is always helpful for employers.
Search For the Right Keywords About Your Job
Searching for the right keywords for your job on LinkedIn can be a daunting task. But by putting together a keyword strategy, you can optimize your profile and see great results.
Keywords are the words and terms people use to search for jobs, and they're the words employers use to describe their open positions.
But before you go off and flood your profile with keywords, make sure you understand how LinkedIn's system ranks keywords.
LinkedIn's system ranks keywords based on the number of times they've appeared in your profile, and the algorithm tries to match the user's search with their profile.
So, for example, if someone searches for a "content writer," LinkedIn would rank this term higher if it appears more times in your profile.
It's also important to remember that search ranking isn't the only factor determining which keywords appear in your LinkedIn feed.
Your profile also gets ranked by relevancy, so more relevant keywords will rank higher.
The more relevant your keywords are, the better your LinkedIn feed will look to employers.
Use Keywords in Your Headline
Your LinkedIn summary line is an essential part of your profile, and it identifies a key aspect of your resume, explaining why you're a good fit for a job and why you should be hired.
But, as with your resume, your LinkedIn summary line should be creative. Your LinkedIn summary line is an opportunity for you to reformulate your CV to match your social media accounts. Your headline and summary are significant. LinkedIn is a social network, so your profile's content should reflect your social side, not your professional life.
The "About" section should be a summary of everything about you, and it should highlight your professional strengths and explain why you are a perfect fit for the job you are applying for.
Include keywords so people can find you. For example, I include the job title "web content writer" along with a few keywords, such as "content marketing," "editing," and "blogging."
Get Creative with Your Summary to Match Your Resume
Your LinkedIn summary line is an essential part of your profile, and it places a capstone on your resume, explaining why you're the best fit for a job and why they should be hiring you.
But, as with your resume, your LinkedIn summary line needs to be creative. Your LinkedIn summary line is an opportunity for you to repackage your resume for the social media space completely. LinkedIn is a professional networking site, so what you post should reflect that.
Your summary line should be all about you, but it's about more than just you. It should highlight your professional strengths and demonstrate why you'd be a perfect fit for the role you're applying for.
Include keywords so people can find you. For example, I include my job title, "web content writer," along with a couple of keywords, such as "content marketing," "editing," and "blogging."
Include Clear, Professional Profile Pictures
Your photo is equally important. You should choose a professional-looking, well-lit photo — a headshot of yourself is fine — and you should be smiling.
LinkedIn uses a "personality matching" algorithm that evaluates a photo's content, contrast, brightness, and resolution.
The clearer the photo, the better. Here's how you can ensure that your photo is clear, professional, and adequately sized:
- Use an image with your face in focus.
- Avoid distracting backgrounds.
- Make it square.
- Use an image with a resolution of at least 600 x 600 pixels.
- Use an image with contrast.
- But avoid overly saturated or bright colors.
- Don't use an image that's too blurry.
- Size your picture to 180 x 180 pixels.
- Keep the image file size between 5 and 10 megabytes.
- Don't upload an image that's less than 180 x 180 pixels.
- Don't upload an image that's greater than 180 x 180 pixels.
- Don't upload a banner.
Use Strong Action Verbs
Your LinkedIn profile is an ad for your professional self, and you only have a few seconds to sell yourself to a potential employer.
The secret to writing great LinkedIn headlines is to pick one strong action verb and state your purpose.
You can, for example, say I am a professional looking for opportunities in my industry, and I'm confident my skills will benefit your company.
Link Your Resume To Other Content On Linkedin To Increase Exposure
LinkedIn has a ton of benefits and features (you probably know a few of them). But one thing you might not know about LinkedIn is its ability to link your resume to other content on the site. By connecting your resume to articles, blog posts, videos, and presentations, you can increase the reach of your content and make it easier for employers to find.
Here's how to do that:
- Log in to your LinkedIn profile.
- Hover over your name in the upper right corner and select Settings from the dropdown menu.
- In Settings, scroll down to the Connections tab. Click Edit next to each connection you want to link to your LinkedIn profile.
- The Edit Your Profile box will appear. Select the content you want to link and choose which fields you want it to appear in.
- Click Save Changes, and you're done!
Make Meaningful Connections
LinkedIn's main feature is a "connections" page, where you can add people you already know. If you're just getting started, connect with everyone you know who is already on LinkedIn. They'll help you build your network, and you can start reaching out to them when you need a job.
The secret is to search by connections. If you don't work in your industry, that's fine. Use LinkedIn's advanced search to find people with jobs you want. LinkedIn will tell you they have jobs, and if not, it will suggest connections you should make.
Do Not Apply To Many Jobs In One Day So Not To Devalue Yourself
Don't be tempted to apply for every job you come across. Too many applications can seem like desperation, which will devalue you in the hiring manager's eyes, and it can also hurt your chances of getting an interview.
Give Thanks for Shares for Your CV
When you're looking for a job and new opportunities, it can be easy to get caught up in your next job search. But one of the things you can do to enhance your journey is to give thanks to the people who share your resume.
This is because when someone shares your resume, they send it directly to hiring managers who are in their contacts. These are your target audience and who can help you.
Additionally, when hiring managers see that someone outside their organization has reviewed your resume, they are more likely to take a second look. They will find you as a potential candidate, not just a generic resume.
So, when people share your resume, thank them, and this simple gesture can make all the difference.
Stand out by mastering these tactics for getting more views for your CV on LinkedIn, and read here for more LinkedIn tips.