List Freelance Work on LinkedIn- As a freelancer, you are undoubtedly aware of the importance of social networks. One of the best such networks is LinkedIn because it serves as a great tool to instantly showcase your skills and profile.
Therefore, if you want to use this opportunity to promote your services, then you should list your freelance work on LinkedIn right now.
If you want to find out more about listing freelance work on LinkedIn, please keep reading our post.
Why Use LinkedIn for Freelance Work?
If we assume that you have to check only one platform during your whole day, it should be LinkedIn.
LinkedIn is the best tool to get your next job or project in no time as it's a home for 310M active users, including enterprises and companies of all sizes.
It also has professionals who look for other professionals to help them get their jobs done.
LinkedIn is the only platform where you can offer your services, for free, without receiving any negative comments. In addition, you can promote your work and get in touch with industry leaders who may turn into referral contacts one day.
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Why Should You Have an Updated Profile as A Freelancer?
LinkedIn is a very competitive professional society where everyone competes to stand out and get noticed by the top recruiters, so it is not enough to have a LinkedIn account.
You have to find and discover ways that would help have an advantage you get more clients on LinkedIn, because:
It Boosts Your Raking
85% of recruiters are currently looking for their candidates, full-timers or freelancers, on LinkedIn, so you have to ensure higher rankings in their search results.
You can boost your ranking by keeping your profile professional, updated, and tailored for their needs so they can understand that you're what they are looking for to get their work done.
Keeping your profile updated will also convey your continuous learning and improvement as "mobility" is what companies are looking for nowadays.
It Showcases Your Eligibility
Recruiters look for "skills," not "persons." So, you have to keep your profile updated with your latest skills by posting your latest projects (especially if you have developed new skills while doing them).
You can also list down your latest attended courses or certifications. This will help you appear more in their search results by including all the details they may use as keywords while looking for freelancers.
It Boosts Your Digital Presence
"Personal branding" is your keyword to get more clients while being a freelancer as you're running your own business, so you have to start on a solid marketing ground.
LinkedIn is a great platform to market yourself as a "freelancer" and show how you are an influencer in your industry.
Read this to know how to create a professional personal brand from scratch:
It Helps You Rank Higher on Google
Try this now: Type your name on Google and see the first 10 results!
What did you find? An outdated LinkedIn profile or an unprofessional Facebook profile?
Since you are a freelancer, you have to know how to get the best of both worlds by optimizing your social media accounts, especially LinkedIn, to stay on the radar of both recruiters and clients.
So, updating your LinkedIn profile will help you optimize your account to meet Google's constant algorithms updates to ensure appearing more in recruiters' searches.
It Expands Your Network
Recommendations and referrals are the two passwords in today's job market, where 85% of jobs are hidden. So, nothing better than being active on LinkedIn to build a massive network that ensures getting more recommendations and referrals.
It would be best if you stay active, as the more time you spend on LinkedIn, the more opportunities you'll receive.
It's the secret sauce behind getting noticed by top employers today.
How to List Freelance Work on LinkedIn?
After being familiar with the benefits of having an updated LinkedIn account, you have to know how to list your freelance work on LinkedIn from scratch:
- Click the "Me" icon at the top of your LinkedIn homepage.
- Select View Profile.
- At the top of the Experience area, click the "+" icon.
- Fill the "Title" field with a title.
- Enter the name of the firm for which you worked as a freelancer.
- After you've filled in all of the necessary details, click "Save."
Additionally, to professionally list your skills on LinkedIn, you can apply these advanced hacks:
Before diving into documenting your work on LinkedIn, pay attention to your:
On LinkedIn, first impressions count. So make sure that your LinkedIn profile picture looks good and reflects the person you would like others to see.
- Make sure your face and smile are the focal points of the photo.
- Be aware that cover photos/backgrounds can be distracting, so choose wisely.
- If your profile is public, be careful while presenting yourself to strangers.
- Your photo should look professional, but still like you!
- Keep it simple.
- A close-up headshot is better than an entire body shot because it is less distracting to viewers and focuses on your face.
Here’s how to showcase your freelance work on LinkedIn and get more clients:
Utilize the “Summary” Section to Showcase Your Skills
Your summary is a text box on LinkedIn that provides an overview of your career - use it to highlight your skills and accomplishments.
Your summary should include your company name, a list of your services, and a few examples of your proudest work.
Don't forget to use "keywords" while writing your best summary section.
Write An Attention-Grabbing Headline
Your headline is the first thing your clients will see after your name, so you have to write a compelling headline to encourage them to go through your profile and select you to start work with.
A strong title can provide a lot of benefits. It not only gives an overview of what you do, but it also helps you to include some of your most important keywords, which can aid with search engine optimization.
So what should you write in your LinkedIn headline? Here are some tips for creating a LinkedIn Headline that shows your skills and resonates with your target audience:
- Use your target job title in the headline
- Put the most important information first
- Use keywords that match your skills
- Add an extra keyword to stand out in search results
- Showcase any awards or accolades you've received
- Show off numbers to demonstrate your impact
List Testimonials From Clients
Getting testimonials for your freelance business is not easy, but you can ask clients to provide them for you.
You can write testimonial forms and submit them to the client, and request approval for them to be published on your LinkedIn account.
Show Off Your Best Work In Your Featured Section
Listing your freelance on LinkedIn can give you an edge over other freelancers.
To outstand, show what you can do directly.
For the "Featured" section of your profile to be distinguished, you must bring all the information about your project, samples of your previous work, and other information that shows your experience in your field.
You can also add links from other websites to prove your competence.
Add Your PDF Portfolio to Your Experience Section
LinkedIn gives you an option to add an image or a PDF of your work to your experience section, and this will help you prove how you will add value to each client you work with.
Create A Company Page for Your Freelance Services
As a freelancer, you are running your own "business," and all of the business necessitates having a solid marketing plan now. So, there is nothing better than having a LinkedIn Page to promote your services.
Your page will prove your credibility and eligibility. It will help you add a company name in the Work Experience section where you listed working as a freelancer. All you have to do is design a professional logo and mention a location for your company.
Get Recommendations from Clients
Asking for recommendations from clients on LinkedIn can be an effective way to boost your profile, build trust with future clients, and increase your freelance business.
Request recommendations on LinkedIn from your freelance clients and give recommendations to your own clients. This will lead to more recommendations for you in return.
How to Utilize “Content” to Add Your Freelance Work to Your Profile?
Create Stories About Your Freelance Work
The secret sauce for getting more views t your posts on Linkedin is creating valuable original content that helps others directly or indirectly.
Think about tailoring your stories to address your target audience's pain points, i.e., if you are a content writer, tell a story about your last achievement where you drove traffic to your client's website by creating an interesting blog (with no need for running ads).
This would encourage your clients to work with you to save them more money while ensuring high-quality results.
How to Get Freelance Work From LinkedIn?
Creating a great LinkedIn profile can take some time, but it's worth the effort. Once you have one, you should be proactive about getting new clients. Here's how you can do it:
Search Using Your Industry’s Keywords
You can find freelance opportunities on Linkedin by searching using the top "keywords" used in your industry or using keywords like "remote opportunity" or "looking for a freelancer." You'll find many opportunities to apply for and start working with new clients.
Visual content is more than 40 times more likely to get shared across social media than any other type of content. It is also why sites that include many images and videos such as Instagram, Pinterest, and YouTube have become so popular.
To create compelling visual content on LinkedIn, you need to use tools like Canva. It's a free site that lets you design everything, including presentations, post images, and more.
Interact with Other Professionals
When you're a freelancer, your reputation is everything. You need to make sure that you establish yourself as a professional who's easy to work with, reliable, and can deliver top-notch work on time.
The best ways to do this are by interacting with other professionals and joining LinkedIn groups related to your field and skillset.
Start getting involved in groups within your industry. Participate in discussions, answer questions if you know the answer or have an opinion on something being discussed, and start connecting with others who share your interests and skill set.
LinkedIn has helped many professionals get golden opportunities where they were able to showcase their work and prove their competencies and expertise through a professional profile, readable and illustrated content, and interact with others. So, start with the above tips and boost your digital presence on LinkedIn to secure more opportunities for full-time or freelancers.
It is worth mentioning that Dr. Job helps you find all kinds of jobs with companies of all sizes worldwide,