Professionals,
especially beginners, have a major baffling concern in today's highly
competitive social media marketing field: finding the best tools to create high
engagement rates, maximize conversions, and help their employers build a solid
online brand.
Although these tools
are abundant, selecting the right ones that meet each business goal is not
easy. Yet, don't worry!
We come today to
present 31 great tools to help you master social media marketing.
Best Social Media Management Tools
Best Lead
Generation Tools
OptinMonster
OptinMonster is a
comprehensive platform where you can create landing pages, pop-ups, and more to
ensure engaging your visitors and avoid the fact that 70% to 95% of your
website visitors leave at the last moment. This tool helps maintain a robust
email marketing database and keep users engaged so that they will not be "basket
quitters."
This software's basic
package costs at a low $108 annually contain tools such as fullscreen pop-up
ads, item categorization, page-level targeting, easy analytics, user
identification, and much more. You can upgrade to the +, Professional, or
Growth plans to acquire more benefits depending on the company's needs.
Aeroleads
Aeroleads help social
media marketers reach out to business owners' company names, email addresses,
and phone numbers. It also shows the company industry, location, and more.
The website offers
different packages that fit every business's needs. If you're a small business,
go for the "take-off" plan, which costs $94/month. For larger companies,
there are also the "Climb," "Cruise," and "Enterprise"
plans.
Best Buyer Persona
Creation tools
Synthesio
When it comes to
mastering social media, defining the target audience is a significant factor
before creating an effective strategy, and no tool is better than
Synthesio to achieve this.
The tool analyzes and
categorizes your target audience's behavior to create content that delivers the
message effectively to every group.
Synthesio Dashboard
for social media monitoring and Synthesio Beam for social media command centers
are also available. There's an option to try it before taking a final decision
to buy it.
Socialbakers
Socialbakers includes software that allows marketers to make data-driven decisions
from their audience. It gives an option to compare and contrast results with
other competitors, and this comparison helps optimize the content to drive more
sales.
This tool plays a significant
role in running paid ads as it helps define the buyer persona and maintain the
current customers.
A monthly subscription
of $190 offers ten profiles, and an upgraded subscription of $380 provides 20
profiles. They also have consultants who can guide you on which plan you can
select and optimize your strategy.
Best Analytics
Tools
Agorapulse
Agorapulse is a simple social marketing application that provides simple
scheduling and statistics. Besides, you can analyze your results to assess your
achievement, and
easy Advocacy and
AdsReport are 2 other vital tools.
Small firms can pay
$89 per month, while big enterprises can pay $459 per month. You can try it out
for free and see how it works for you.
BrandMentions
It's crucial to be
aware when you're mentioned on social media.
BrandMentions provides you with this helpful tool.
This application will
notify you in real-time if you are referenced on social media or if your
website receives a fresh backlink.
It provides you with all of the vital
information to exert brand recognition efforts effectively.
BrandMentions offers a
free 14-day trial that individuals can use. Startups can enjoy the benefits of
the tool for $49 per month, while large companies or marketing agencies can
enjoy it for $299 per month.
Best Content
Creation Tools
BuzzSumo
Marketers frequently
should be aware of trendy news and thought leaders.
BuzzSumo can assist you in determining which types of
content produce results. All you have to do now is find a related subject or
website.
With BuzzSumo's
support, you'll be able to gain a comprehensive picture of the impact of
digital networking on your marketing initiatives and start planning. This will
help you to see which topics received the most attention.
Furthermore, BuzzSumo
dissects the data received from Google, Facebook, Pinterest, and Reddit
interactions. It also helps you see effective content from around the web
without checking social media sites.
BuzzSumo offers a
tailorable plan for $99% or an Enterprise plan for $499%. NGOs and academic
institutions enjoy a discount of up to 40%.
Google Trends
Google Trends allows you to keep up with trends in your region as well as around the
globe. Additionally, it displays the overall past of keyword usage and how it has
varied over time.
This tool helps determine
the search volume of any word, keeping track of search behavior in different
locations, defining FAQs, comparing different keywords, exporting reports,
searching by images, products, or videos options. It's FREE.
Ahrefs
Ahrefs is a
comprehensive platform that can take your digital marketing skills to the next
level. It has practical SEO-friendly features to optimize your content.
The tool helps analyze
high-ranking pages, links building, performance, and it has a keyword finder
feature to improve your position. You can try it for 7$ for the first 7 days
and 99$/month after that.
Best Design &
Video Creation Tools
Canva
Canva is the ultimate
platform for you if you want to create your designs individually. It enables
you to create attractive photos for all of your promotional campaigns quickly.
You can choose from various pre-made designs and visuals accessible for free or
subscribe to the paid plan for $12.95 monthly.
Animoto
Video has become
increasingly crucial in content marketing during the last recent years.
This data demonstrates
why you should concentrate on creating high-quality films on social networking
sites. Animoto is a program
that features slide editing and storytelling themes. You can use the blank
slate to make videos from zero if you have a unique idea.
Professionals can
purchase it for $33/month, while company owners can buy it for $49/month.
Individuals can use it for $5 per month.
Fastreel
Fastreel is an online
video editor with a variety of features. It can be used to create a video from
the ground up and increase the final product quality. There's also a library of
layouts that can be used for everything from Fb cover videos to soundtracks,
clips, commercials, Snapchat, user reviews, and so more.
By using Fastreel, you'll
be able to Improve videos by rotating, flipping, cropping, compressing, muting,
and more without installing additional software, Flip and rewind videos,
overlay footage, and other visual effects, create customized videos using
primed designs.
You can enjoy all
features for free or pay 5.95$/video or 9.95$/month to remove the watermark.
FlexClip
FlexClip is a
video-making platform that also includes toolkits. You may edit each slide
separately, add text, and insert the soundtrack in the accessible storyboard
mode.
You can: organize
images with drag-and-drop features in the storyboard mode, create films using
layouts or from scratch, download the output as MP4 or GIF, watermark with
unique illustrations or subtitles, try it for free for an unlimited time or pay
4.99$ for an upgraded plan.
Venngage
Venngage is a
multi-purpose graphics tool. It allows you to generate compelling posts for
Insta, Tumblr, Facebook, and other social media platforms by providing dozens
of themes. Choose from various infographics, maps, printed materials, banners,
postcards, and other resources to make your designs.
Venngage helps you:
make any graphic you want, including billboards, slideshows, timetables, mixes,
wireframes, and more, personalize your content based on your needs, keep a copy
of your own logo for free.
Ripl
Ripl is an excellent
tool for SMM professionals because it allows them to build visuals for
marketing their services.
Once you give it
further about your company, the tool proposes suitable designs.
The tool helps
marketers also monitor and examine their visuals' functionality, choose from
designs tailored to their needs, create their designs, plan updates across
several social media platforms
Use it for free or pay
14$ for more advanced features.
Best Tools for
Sharing and Monitoring Posts
SocialPilot
Posting constant
updates on all of your social media profiles might be stressful.
You may connect and
refresh all of your social media profiles with SocialPilot without worrying
about exceeding your capacity. It's one of the most reliable social media
scheduling and publishing solutions for promoting brand involvement and
generating more prospects.
You can also respond
in actual time to all comments, messages, and posts on different pages.
The tools offer more
data that can help in optimizing the marketing plan.
Compared to its value,
it's one of the affordable tools as you can get it for only $ 41.66$/month, and
if you're a business owner, you'll get it for $ 83.33$/month.
You can also try SocialPilot for 14 days before deciding on purchasing it or
not.
Sprout Social
Sprout Social is a
comprehensive monitoring and publishing platform that help marketers monitor
their efforts. Sprout Social also features advanced analytics and a social
media monitoring feature in adding to content management. As a result, the
advertiser will see how visitors see your posts in numerous geographical
places.
A 30-day trial of
Sprout Social is available for free. If it meets your needs, you may upgrade to
the basic version for $99/month or the professional version for $149/month.
Advanced features cost $249/month.
Best Tools for
Content Curation
Buffer
Buffer is one of the
cult-favorite social medial tools for all social media professionals as it
helps in scheduling posting across different platforms.
It gives them an
option to schedule posting daily or weekly. They also can follow up on their
previous posts' performance to enhance their weaknesses.
The tool has a "free"
version where a person can schedule up to 10 posts across 3 online accounts for
one use. For more features, you can upgrade to the basic package for $15 or the
big businesses package for $399.
Oktopost
Oktopost is perfect for
B2B businesses as it helps in posting, analysis, integration, and engagement.
They offer a demo before buying your version.
Best News Filtering
Tools
Feedly
Like buzzsomo,
Feedly helps marketers in curating more content
relevant to their industries.
It offers many exciting
content ideas to help you post content that resonates with your followers.
Best Analytics
& Reporting Tools
Hootsuite
Hootsuite assists you
in keeping on top of current events trends, managing cross-channel campaigns,
and analyzing the results. It's a powerful interactive tool that allows
marketers to unleash the full power of their companies, keep up with
developments and general opinion toward your business, maintain and nurture
your professional image.
It has a 30-days trial
period.
Hubspot
If you want to run
your business smoothly and add value to your clients,
Hubspot will be the best solution. It's a
comprehensive platform where all the content, marketing, design, and sales teams
can access.
The platform is ideal
for digitizing the marketing processes, getting SEO suggestions, getting
reviews, and more.
It has a free version
and advanced features for $50/month.
Other Useful Tools
Todoist
There must be a
timeframe to follow to streamline handling your tasks and ensure achieving your
marketing goals.
Todoist makes it easy
for the content, social media, and graphic design teams to collaborate and
deliver tasks on time.
The great news is that
You can use it for free or pay $3 monthly for the premium package.
UberSuggest
Standing out in the
internet world means utilizing the best SEO practices to get a higher ranking
in Google. So, the
Ubersuggest tool will help you understand the high-search volume keywords,
competitors, rankings, and more.
Bitly
Marketing and tracking
content is the main skill for every vetted marketer, and no tool is better than
"
Bitly" to help achieve that as it
helps create short trackable links that can be shared on any platform. It's
FREE unless you want to adopt a "branded linking" strategy.
Best Social Media
Browser Extensions
There are other
additional tools that you can add as extensions to your browser to streamline
your workflow; find them below:
Grammarly
Anyone who does not
use
Grammarly to proofread
their content before publishing it is not a professional marketer.
Grammarly detects all
spelling and grammatical errors, clarity, engagement, and delivery issues.
It has a free version
and features you can enjoy with advanced plans starting at $11.66 per month.
Movavi Screenshot
Movavi ScreenShot makes it simple to take screenshots of web
pages. It eliminates the need for lengthy explanations and allows you to store
essential information with a single click. You can add it to any browser, and
it's totally free.
ZenMate VPN
Your digital
"security man" is
ZenMate VPN. It accomplishes two goals: it keeps your IP address from being
revealed. It allows you to overcome geographical limitations to access websites
you may not have been able to access before. It is also compatible with Google Chrome
and Mozilla Firefox with a 7-day free trial and monthly plans starting from
$10.99.
Online Video
Converter
Online Video Converter is a free simple tool to convert your file
formats. Video and audio formats can be converted on it with the ability to
upload up to 1 GB.
Marketers can use it
to compress, adjust, and convert any video file.
Emoji Keyboard
As the name conveys,
the
emoji keyword gives
access to hundreds of emojis that you can add to your texts while posting from
a laptop.
In Closing,
After extensive
research, these were the best social media platform management tools that we
came up with, which proved effective after being tested by industry leaders.
You have to try all the tools to find the one that best suits your business
needs and take your digital skills to the next level.
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