As the recruitment process
involves two main parties: the recruiter and the candidate, each party exerts
his effort to hire and get hired. For recruiters, they seek new technologies that
can help fasten their recruitment process and ensure the perfect candidate will
be hired.
One of these latest trends in recruitment is the multiple communication channels. Recruiters try to reach their potential employees quicker. The newest communication channel in the market is "text messages." Text messaging helps employers understand more about the job seekers in no time. Some companies also depend on them to know more about the candidate's written communication skills (for positions that rely on chatting, for example).
Let's find why text messaging is important for your recruiting process!
Benefits of Text Messaging in
Your Recruiting Process:
Text Messages allow the recruiter:
- Reach many candidates simultaneously with one click.
- Reach candidates faster as people are holding their mobiles most of the
day. It also a better communication channel than phone interviews, in the case
of already employed persons.
- Learn more about the candidate's verbal communication skills and
documentation skills.
- Represent the company through a well-written intro that he may not have
time for it while conducting a face-to-face interview.
- Use the perfect mode of contact with the younger generation. It's often
said that Millennials prefer texting to calling. This could suggest that the
organization would be regarded positively due to the use of a popular means of
communication.
- Use a more intimate way of reaching out to passive candidates than
sending a cold email. According to studies, text messages often have better response
rates than emails.
- Reflect that the candidate can reach the company quickly and communicate
with its HR, which is a good attribute for the company brand.
- Give applicants brief screening questions, making it easy to build a
shortlist and saving more time and effort. It could be used instead of a phone
screen that could be more effective if handled correctly so that multiple calls
will take place at once. Text messaging also can be automated to increase
productivity.
- Avoid scheduling problems. Unlike phone calls or emails, text messages
can be replied to anytime, eliminating the need to think over whether both
parties are present simultaneously.
- Use them as a simple method of sending reminders.
What other advantages do you
have for incorporating text messages into the hiring process?
To enjoy using the latest "Text messaging" tools on Drjobpro, register here!